Author: Hailey Lui
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A Practical Guide to Promote Events and Festivals
Helping Your Event Stand Out in a Busy Season As the weather gets warmer, the event calendar starts filling up quickly. Outdoor festivals, food events, concerts, markets, cultural celebrations, workshops, and community gatherings all begin competing for people’s attention. For event organizers, this is exciting, but it also means that simply announcing an event is… Read more
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How to Optimize Your Studio Email Marketing
More Demands, More Competitions and More Connections Canada’s fitness and recreational sports centre industry is gaining momentum, and studio email marketing can help fitness and wellness businesses turn this growth into stronger client relationships. In 2024, fitness and recreational sports centres generated $5.8 billion in operating revenue, up 14.9% from the previous year, while operating… Read more
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10 In Store Marketing Examples That Help Retailers Sell More
In today’s constantly changing retail environment, in-store marketing continues to be one of the most effective ways to improve the customer experience, drive sales, and strengthen brand loyalty. When used well, in-store strategies can capture attention, create memorable shopping moments, and encourage customers to make a purchase. From striking visual displays to interactive experiences, these… Read more
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Trade Show Organizers: How to Start your Marketing Strategies?
As a trade show organizer, planning a successful marketing strategy for your trade show not only requires a deep understanding and unique vision of artistic works/your products and services, but also an excellent publicity strategy to ensure that the exhibition can attract a wide range of audiences and achieve the expected social benefits and cultural… Read more
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About Living aboard as Internationals
It was not my first time living abroad. After being in Canada for 1.5 years, I feel it has broadened my insights about the importance of networking. This can relate to job hunting, social life, your connection to society, and how comprehensively you can perceive this society. I have met many newcomers and international students… Read more