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About marketing, about events, about life

  • A Practical Guide to Promote Events and Festivals

    A Practical Guide to Promote Events and Festivals

    Helping Your Event Stand Out in a Busy Season As the weather gets warmer, the event calendar starts filling up quickly. Outdoor festivals, food events, concerts, markets, cultural celebrations, workshops, and community gatherings all begin competing for people’s attention.  For event organizers, this is exciting, but it also means that simply announcing an event is…

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  • How to Optimize Your Studio Email Marketing

    How to Optimize Your Studio Email Marketing

    More Demands, More Competitions and More Connections Canada’s fitness and recreational sports centre industry is gaining momentum, and studio email marketing can help fitness and wellness businesses turn this growth into stronger client relationships. In 2024, fitness and recreational sports centres generated $5.8 billion in operating revenue, up 14.9% from the previous year, while operating…

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  • 10 In Store Marketing Examples That Help Retailers Sell More

    10 In Store Marketing Examples That Help Retailers Sell More

    In today’s constantly changing retail environment, in-store marketing continues to be one of the most effective ways to improve the customer experience, drive sales, and strengthen brand loyalty. When used well, in-store strategies can capture attention, create memorable shopping moments, and encourage customers to make a purchase. From striking visual displays to interactive experiences, these…

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